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As the new year began, many of us started the year desiring a big change, even a breakthrough. So, once again, we made our solemn vows-to lose that weight for good this time, land that dream job, finally get out of debt, to ending that self-sabotaging habit.

At the time of this writing, it’s February, the month of love.  How are doing on these goals?  If you are like most, they are already in jeopardy.  Why?  Because it is extremely difficult to change life-long habits. Fortunately, it is the perfect season not only to show love to others but also for some self-love, even some tough love.

In Fire Your Excuses, we lay out a well-researched principle of permanent change that is highly effective but rarely practiced.  It is to identify, then “walk the last mile of denial.”

The human psyche is tricky.  When it comes to resisting change it is evasive, slippery and sly.  Like a group of dug-in team members who smile and nod while their manager rolls out a big new corporate policy, but secretly have little intention of complying, our psyche can “play along” for weeks, even months, knowing that, at the right time, it will make its move to sabotage our best efforts and slowly but inevitably grind our dreams into a dead halt.

In contrast, the principle of the last mile of denial states:

Everything changes and goals are finally realized only when we identify and eliminate those last remaining “pockets of resistance” where old destructive patterns quietly continue.

To use another metaphor, we must lock the front door, the side door AND make sure the basement door is also locked. Locking two out of three “doors” will leave us completely vulnerable to the robber of our dreams.

Here are two examples:

Curt and Kim have struggled with finances throughout their 15-year marriage. This year they vow things will be different. They created a family budget and have started strong by holding monthly financial meetings.  Unfortunately, they still use their credit card so they don’t miss a “big sale” on a large needed purchase-that dresser for the guest bedroom, plane tickets (because the price will go up,) etc. Even though they are 95% on track, their last mile of denial is their use of a credit card when they want something badly enough and right now. This denial, just 5%, is enough to completely derail their dreams of ever getting out of debt. They are truly so close but so far:  If they could just push the pause button on extra spending for six months, they could prefund their own vacation, holiday, car repair and household account, and stop the credit card spending that seems so essential every year. 

Raul works out regularly and eats healthy most days but it is his love of breakfast sweets that keep him from ever hitting his weight goals. He doesn’t indulge every day, but frequently enough that those extra 500 calories each time ensure his weight never changes.

Wish this year to be truly different?  Identify your “last miles.”  If you can’t pinpoint yours for a certain elusive goal, ask three people who know you best to help you brainstorm your goal leak or talk to a professional. It may take that level of investment. To end your denial, give yourself a strict deadline to either succeed or to get help. Then seek help immediately you do don’t do so for whatever reason.  Consider also surrounding yourself or joining with a group of those who are also on the same journey.  For many, this is the strategy that finally works, for good.

As Einstein said: “You can’t solve a problem at the same level you created it.”  For many of us, we are simply too close to the problem to see what is really happening or in denial about the devastating impact our last mile of denial is having on our dreams.  Like a slow leak, it is demoralizing to get your bike out of the garage for a ride each time only to find your tire is always nearly flat.  Make this the year you “patch” your plan and achieve the breakthrough you deserve!





Welcome to Summer 2017!

June 19, 2017

There is no better time than summer to reinvent yourself in your time, in your way!




Spring is the time of new beginnings.

Maybe your 2017 has gotten off to a slow fitness start.

While health and wellness is just one part of Firing Your Excuses, it is an important one.

Dr. Dyment and Dr. Dayhoff would like to invite you to join us for another “20 workout month Challenge.”

During the month of April, workout at least a half-hour per session for 20 workouts. See if you don’t feel stronger, more energetic and better at your work and home responsibilities.

For best results get a friend to join you.

We’d love to hear of your progress!

Congratulations ahead of time on your new season!


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 Fire Your Excuses Five Year Anniversary Celebration, Free Coaching & Book Signing!

When: Saturday January 21, 2017, 2 p.m.-5 p.m.

Location: Free Validated Parking!

7755 Center Avenue, Suite 1100, Huntington Beach, CA 92647

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Come join us as we celebrate our Fifth New Year and focus on your vision for firing your excuses in 2017.

What’s In It for Me? (Or Why you should stop by):

  • Meet others who are dedicated to making 2017 excuse-free.

  • As you consider your big goals for the year, come and discuss what resources you will need–we are well-connected!

  • Be refreshed in your desire to start your own campaign for change, a new job, or service.

  • Enjoy our beautiful oceanview offices.

  • Bring your 2017 goals for free feedback.

  • Pick up ideas, contacts and materials for your own practice or group.

  • Free brief coaching that day–ask us anything about writing books, career change, health goals and small business branding/social media, speaking and much more. We’ve done it, you can do it too!

  • Enter the “Free Coaching for 2017” contest!

Special pricing on our book and coaching for all attendees.

Fine appetizers and beverages served.

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For all attendees!

Get feedback on your goals and be automatically entered in our drawing to win coaching for all of 2017!

See Details Below!

January 21 ExcuseBuster Challenge-Win Coaching for all of 2017!

This exclusive contest for those who attend this event OR live outside of Orange County and Los Angeles County (and submit their entry by email, see below.)

Contest Rules:
Bring a printed copy of your list of no less than 5 and no more than 7 2017 goals to our live January 21st event in Huntington Beach. Note: Each of your goals must have a written target date and be clearly measurable.
Tell us who will keep you accountable for each of your goals.
What obstacles you expect for each goal and how you will overcome them
Lastly, tell us why each goal is essential for you this year.

Brief feedback will be given for all goal lists submitted!

A drawing will be held at 4 p.m. The winner will receive:

A free coaching session-worth $150.
A signed copy of Fire Your Excuses.
Unlimited 12-month text message coaching support for your 2017 goals!
Note: If you live in Orange County or Los Angeles County you must submit your goals in person on January 21 to be entered in our Free Coaching for 2017 drawing.


I’d like to come but don’t live in the area?  Can I get in on the contest too? Yes!

1. Don’t Live in Orange or Los Angeles County?

2. Still would like to be a part of our ExcuseBuster January Challenge?

Just email us your name and address to drbill@fireyourexcuses.com with the subject line. Fire Your Excuses January Challenge!

To be considered for our contest prize, you must register by sending us your email before January 20th, at 11:00 p.m!

Please include the following in your email:

Contest Rules:
Your list of no less than 5 and no more than 7 2017 goals . Each of your goals must have a written target date and be clearly measurable.
Tell us who will keep you accountable for each of your goals.
Tell us What obstacles you expect for each goal and how you will overcome them
Lastly, tell us why each goal is essential for you this year.

The joint work teamwork of two men travelers help each other on top of a mountain climbing team, a beautiful sunset landscape

The joint work teamwork of two men travelers help each other on top of a mountain climbing team, a beautiful sunset landscape

Invest an hour and learn how to refocus and reboot your career.

Don’t Become The Walking Dead: Reboot Your Career In Six Months or Less–A Free Webinar

The Five Career Strategies Every Career Professional Must Use Today to Continue to Grow, Transition or Refocus

Thursday, June 2nd, 10:00 a.m. PST

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Who Should Attend?

Those in career transition or are feeling stuck in their career progression.

Answer this question to decide if this seminar is a good fit for you: “How much am I losing each month by not taking significant action in growing my career or finding a job that makes better use of my talents?”

Those who will find this webinar highly useful will resonate with the truth that they are losing hundreds or more every month as they put off taking focused career or entrepreneurial action

Bonus Offers

All attendees will receive a free copy of the “5 Strategies Every Job Seeker Should Use” and the “The Top Five Strategies To Become A Master Influencer” after the seminar.


The Seminar is Free but Limited to 25 People to Allow Time and Opportunity for Questions.


Click Here to Register



Fire Your Excuses Spring 2016

The winter is ending.  What is on your list to change this new, beautiful season of renewal and growth?  It’s time!

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Answering the questions about permanent personal and career change you are asking the most.

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As we know, January and the New Year are now well underway. It is time to ensure that this year is different from the last. This will mean firing some of our well-protected excuses.

Celebrate Thursday, January 14th, the Fourth Annual National Fire Your Excuses Day, by Taking Action!

Are you in? Then,  here’s your challenge:

Six Actions To Make 2016 Different From Any Other (And Why Most People
Will Not Take Them.)

Celebrate National Fire Your Excuses Day
by committing to one or more of the following actions this beginning this Thursday.

1. Plan…write out your 2016 goals. If you do this alone, your chances of success are 17% according to the classic Dominican University study on goal setting. It is an essential first step but it is not enough. Most people become discouraged by their repeated goal setting failures {due to not having a support team} and, eventually, stop writing down their yearly goals. But this is a mistake- just 4% of those who keep their goals in their head but don’t commit them to them by writing them down will accomplish them by year’s end.-University of Scranton study. Writing down your goals quadruples your chances of success! Joining a support team quadruples your success again!

2. Connect…join one group this year that will help you succeed. The Dominican University study reported that those who share their written goals consistently with an accountability group or partner raise their chances of accomplishing their goals to 74%. Not taking this additional action is why nearly all of even those who have written goals fail to achieve them.

3. Commit…to a One-Hour Weekly Personal Business Meeting. Over the past five years, in polling our seminar audiences, we have noted that less than 5% of all professionals have any type of weekly personal business meeting where they review not only work projects but personal goals and weekly tasks. Those who do are all extremely efficient in their use of time and successful personally as well as at work. By the way, nearly all millionaire business leaders we polled practice the discipline of a weekly personal business meeting. Hmmm.

4. Move…We are all busy but if there is time for streaming, video and T.V., there is time for exercise. Regain your desired health and fitness levels in 2016 by sticking to this “hard and fast” rule–no after-work media watching before exercise. Your goal: Twenty 30-minute workouts each month. Join us!

5. Learn…what skill is separating you from your dream? Forgive us. We do not wish to brag but to make a strong point: Why do we enjoy the opportunity consult and speak for more in a day than we used to make in a week? It’s not that we are smarter than everyone else, it is that we are intense, life-long learners. You can be too! Bottom line: We outread and outlearn our peers. Here’s your challenge: Read or listen to a book every two weeks and join a group that requires a high commitment to excellence and growth.

6. Serve…Be deliberate about reaching out to your family, friends and network every work day. Think about taking small but consistent actions in this area. A little effort will result in a tremendous impact by the end of the year. Example: By reaching out to just one person each work day, you will touch the lives of 200 people in 2016.


As a special gift to celebrate National Fire Your Excuses Day, we are offering our book, Fire Your Excuses for the lowest price anywhere, $14.99,
including shipping and handling through our website only until the end of January.

To Order Click here

Want to turbo-charge your progress in 2016?

1. Join the thousands who have taken the free Fire Your Excuses Self-Assessment and see how your excuse profile compares to others across the nation and the world. You will receive a free 20-page personalized report.

2. Pick up a hard copy or ebook version of Fire Your Excuses for yourself or a friend. “Your blueprint for permanent change for the cost of a movie!” Remember the book is on sale for just $14.99, including shipping until the end of January only at our website.

3. Invest in a coaching session or program to help you stay on track throughout 2016. To Learn More Click Here

Your initial coaching session comes with a 100% money back guarantee so there is nothing to lose.

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Here’s how it works!

1. Purchase and attend your initial coaching session.
2. Complete your goal-setting follow-up assignment.
3. If you don’t feel your initial session was worth the price of your investment, show us your completed assignment and you will receive a full refund. No questions asked!